Colours Part 1 - The Influence of Colour in UX Design

2 min read · Sep 15

Colours are way too important in design, no matter what field we are at. That’s why we dedicate more than one article to explore the topic and the true meaning of colours in design. Firstly, we consider how to discover Color Psychology, Cultural Connections, and Clever Color Combinations for Memorable User Experiences.

Color is the secret spice of design. It's like that magic ingredient that reaches out, grabs your attention, and subtly tweaks your emotions and actions. Each shade spins its own unique story, stirring up emotions, and sparking associations, all colored by your background. Perfect color can breathe life into designs, making them sing for the users.

Emotional design, well, it's like designing with a whole lot of heart and soul. It's all about creating a connection, that deep, meaningful bond between you and the product or service. It's not just about how things look or work; it's about crafting designs that make you feel alive, that tingle your senses and talk to your very core. And how do we weave this enchantment into our designs? We've got a palette that ranges from color to typography, from imagery to how things move and groove. 

Ready to dive in?


The psychology of colours

Colors, they're more than just visual flair or a design choice. They're a language, silently shaping our emotions and choices. Enter color psychology – an intriguing realm that delves into how colors nudge our actions, feelings, and perceptions. We can't stress enough how crucial this knowledge is for our craft. It's a powerful toolkit to steer user behavior and cultivate genuine connections.


You might assume that color psychology is a well-trodden path, but surprisingly, it's still a bit like the wild west. Researchers Andrew Elliot and Markus Maier hit the bullseye when they mentioned that while colors are everywhere, their psychological impact has often been overlooked, with previous studies often prioritizing practicality over scientific rigor.

“Given the prevalence of color, one would expect color psychology to be a well-developed area, surprisingly, little theoretical or empirical work has been conducted to date on color’s influence on psychological functioning, and the work that has been done has been driven mostly by practical concerns, not scientific rigor.” — researchers Andrew Elliot and Markus Maier

But hey, we're not in the dark! Colors split into two: warm (like red, orange, yellow, for warmth and energy) and cool (blue, green, purple, for calm and tranquility).

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